KESADARAN MEREK, ASOSIASI MEREK, PERSEPSI KUALITAS, LOYALITAS MEREK DAN PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK VIVA DI DAERAH ISTIMEWA YOGYAKARTA. JOAEN: JOURNAL OF ACADEMIC AND ENTREPRENEUR, [S. l.], v. 1, n. 01, 2023. Disponível em: https://jurnal.amikom.ac.id/index.php/joaen/article/view/1279. Acesso em: 6 jun. 2025.