FAZRIN, A.; RIZY SAFIRA, M. . Hubungan Electronic Word of Mouth dan Ekuitas Merek Terhadap Loyalitas Konsumen HP Samsung . Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema, [S. l.], v. 4, n. 2, p. 98-111, 2022. DOI: 10.24076/pikma.v4i2.637. Disponível em: https://jurnal.amikom.ac.id/index.php/pikma/article/view/637. Acesso em: 11 feb. 2025.