IMPLEMENTASI PENGEMBANGAN BISNIS FASHION MINIMALIS BRAND GOODEALS

Abstract

Rapid changes in trends on social media cause most people to have the desire to continue following trends, and even tend to be afraid of being left behind or what is currently often called FOMO (Fear of Missing Out), so that people tend to buy fashion items from various brands that are not sustainable. The author conducted an online survey by distributing a Google Form questionnaire, there were several problems, namely: the product could not be used in the long term, chaos in storage space, difficulty making decisions and a feeling of dissatisfaction, as well as waste. Based on this, Goodeals provides several solutions and added value from our products, namely: clothing with premium quality materials, colors that tend to be neutral and easy to mix and match, and simple models. There are several problems in the process of running the Goodeals business, such as not having found a good sewing vendor and still looking for ways to reduce production costs.