PERAN HARGA, KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION BESTTA.ID

Abstract

Competition is getting tougher in the business world, requiring business people to continue to update products and systems used in business. The purpose of this study was to determine the effect of price, product quality and promotions through Instagram partially and simultaneously on purchasing decisions for Bestta.id fashion products. The type of research used is quantitative. Collecting data in this study by distributing questionnaires to 97 respondents. The data analysis technique used is multiple linear regression analysis.

The results of this study are that the price variable does not significantly influence the decision to purchase Bestta.id fashion products; Product quality variables significantly influence the decision to purchase Bestta.id fashion products; The promotion variable via Instagram has a significant effect on the decision to purchase Bestta.id fashion products; Price variables, product quality and promotions through Instagram simultaneously have a significant effect on purchasing decisions for Bestta.id fashion products