Dinamika Ekspresi Religius Subkultur: Sebuah Perlawan Terhadap Normativitas Beragama di Media Sosial


  • Hilda Rahmah Ilmu Komunikasi, Universitas Semarang
  • Hanry Harlen Tapotubun Institut Agama Kristen Protestan Negeri Ambon




Religious expression, Millenial, Subculture, Social Media


This article aims to analyze at the dynamics of millennial's religious expressions in real life and on social media. Using a qualitative approach with netnographic methods and literature studies, this study compares the virtual data through interviews and participant observation on the Instagram and WhatsApp. Based on the findings, millennial's religious expressions on social media tend to be dynamic, different from their daily reality which tends to follow the dominant style of religious expression in society. Woodward calls it fluid, that identity can continue to change following the social setting in which the individual is located. This dualism cannot be separated from the existence of a dominant culture that requires millennials to express their religiosity in activities such as diligently worshiping, being members of religious organizations, and participating in spiritual activities. These activities are considered as an established religious expression in society, and even becomes a standard in determining a person's level of religiosity as well as the way to exclude someone from the community in which he or she lives. The phenomenon of millennial religious expression as opposed to the dominant religious culture can be identified as part of a subculture. Subcultural groups often voice their aspirations in various forms, including ways to go against the dominant and popular social norms in a society. However, their fluid character and identity shows that the form of resistance is not always shown by a fierce resistance in one space, in this case in a virtual space. The culture of religious expression on social media that contrasts with expressions in real life places millennials in a post-subculture position, where this indicates that there are negotiations to convey an aspiration.


Download data is not yet available.


Asmar, A. (2020). Ekspresi Keberagaman Online: Media Baru dan Dakwah. Jurnal Ilmu Dakwah, 40(1). https://doi.org/10.21580/jid.v40.1.5298

Aziz, A. (2018). Religiusitas Masyarakat Urban di Era Digital (The Religiosity of Urban Communities in the Digital Era).

Epafras, L. (2016). Religious e-Xpression among the Youths in the Indonesian Cyberspace. Jurnal ILMU KOMUNIKASI, 13(1), 1–18. https://doi.org/10.24002/jik.v13i1.596

Graham, E. (2013). Between a Rock and a Hard Place: Public Theology in a Post-Secular Age. SCM Press.

Harahap, M. A., & Adeni, S. (2020). Tren Penggunaan Media Sosial Selama Pandemi di Indonesia. Profesional :Jurnal Komunikasi dan Administrasi Publik. 7(2), 13-23.

Hidayatullah, S., Waris, A., & Devianti, R. C. (2018). Perilaku Generasi Milenial dalam Menggunakan Aplikasi Go-Food. JURNAL MANAJEMEN DAN KEWIRAUSAHAAN, 6(2), 240. https://doi.org/10.26905/jmdk.v6i2.2560

Kozinets, R., V. (2015). Netnography: Redefined (2nd edition). SAGE Publications Ltd;

Media Indonesia. (2021). 140 Juta Pengguna Media Sosial di Indonesia Aktif Selama Pandemi. Mediaindonesia.Com. https://mediaindonesia.com/humaniora/386622/140-juta-pengguna-media-sosial-di-indonesia-aktif-selama-pandemi

Mustaqimmah, N., & Sari, N. D. (2021). Konsep Diri Generasi Z Pengguna Aplikasitik Tok di Kabupaten Rokan Hulu. Medium, 9(2), 148-166. https://doi.org/10.25299/medium.2021.vol9(2).8430.

PPPA, B. P. S. (2018). Statistik Gender Tematik: Profil Generasi Milenial Indonesia. Kementerian Pemberdayaan Perempuan dan Perlindungan Anak.

Sadida, N., & Pratiwi, T. A. (2020). Mawas diri berideologi: Tantangan berpartisipasi religius online di era ujaran kebencian. Jurnal Psikologi Sosial, 18(3), 261–269. https://doi.org/10.7454/jps.2020.25

Sofia, C., & Sadida, N. (2021). Hubungan Antara Orientasi Religius dengan Motivasi Mengekspresikan Prasangka di Media Sosial. Jurnal As-Salam, 5(1), 53–61. https://doi.org/10.37249/assalam.v5i1.249

Starri, M. (2020). Digital 2020. https://wearesocial.com digital-2020.

Sutopo & Lukisworo, O. R. & A. A. (2021). Memahami Budaya Kaum Muda di Era Digital. In Perspektif Ilmu-Ilmu Sosial di Era Digital Distrupsi Emansipasi dan Rekognisi. Gadjah Mada University Press.

Sutopo, O. R., Wibawanto, G. R., & Lukisworo, A. A. (2020). Melampaui Subkultur/Post-Subkultur: Musisi sebagai Jalan Hidup Kaum Muda. Jurnal Studi Pemuda, 9(1), 1-12. https://doi.org/10.22146/studipemudaugm.55325

Syahputra, I. (2018a). Media Sosial dan Prospek Muslim Kosmopolitan: Konstruksi & Peran Masyarakat Siber pada Aksi Bela Islam.

Syahputra, I. (2018b). Penggunaan Media Sosial Dan Kemarahan Religius dalam Kasus Pembakaran Vihara di Kota Tanjung Balai, Indonesia. Epistemé: Jurnal Pengembangan Ilmu Keislaman, 13(1), 149–172. https://doi.org/10.21274/epis.2018.13.1.149-172

Vriese, H. D., & Vanheeswijck, G. (2018). The performative force of the postsecular (1st Edition). Routledge.




How to Cite

Hilda Rahmah, & Harlen Tapotubun, H. . (2023). Dinamika Ekspresi Religius Subkultur: Sebuah Perlawan Terhadap Normativitas Beragama di Media Sosial. Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema, 5(2), 232-243. https://doi.org/10.24076/pikma.v5i2.1007