Keterlibatan Penonton Pada Konten Ritual Di Youtube Awi Bali Channel (Analisis Evaluatif)
DOI:
https://doi.org/10.24076/pikma.v7i2.1935Keywords:
Audience Engagement, Ritual Content, Social Media, YouTube Awi Bali ChannelAbstract
This research analyzes audience involvement in ritual content on the YouTube Awi Bali Channel as a medium for preserving Hindu traditions in facing the challenges of globalization. This research uses descriptive quantitative methods with statistical analysis on 62 videos. This research evaluates engagement indicators in the form of number of views, likes and comments. The results show an average view of 2,545 per video with a fairly high level of likes of 20.19 but low comments of 1.68. This indicates the tendency of viewers to be passive consumers. External factors, such as thumbnail design, production quality, and publication time, are more significant than video length or ritual type. Pitra Yajna content had the highest engagement, confirming cultural relevance as a key factor. This research concludes that optimizing visual elements, theme relevance, and publication strategies can increase engagement, thereby strengthening YouTube's role in preserving Hindu traditions through digital platforms.
Downloads
References
Broersma, M. (2019). Audience Engagement. In The International Encyclopedia of Journalism Studies (pp. 1–6). Wiley. https://doi.org/10.1002/9781118841570.iejs0060
Candra Susanto, P., Ulfah Arini, D., Yuntina, L., & Panatap Soehaditama, J. (2024). Konsep Penelitian Kuantitatif: Populasi, Sampel, dan Analisis Data (Sebuah Tinjauan Pustaka). Greenation?: Jurnal Ilmu Multidisiplin, 3(1), 1–12. https://doi.org/10.38035/jim.v3i1
Efriania, N. L. E., Yasini, K., & Sugiarti. (2024). “Dampak Media Sosial Terhadap Perilaku Keagamaan Mahasiswa Hindu Di Kota Palu (Studi Kasus Pada Pc Kmhdi Palu).” Jurnal Ilmiah Pendidikan, Agama Dan Kebudayaan Hindu, 15(01), 70–84. https://doi.org/10.36417/widyagenitri.v15i1.615
Falgoust, G., Winterlind, E., Moon, P., Parker, A., Zinzow, H., & Chalil Madathil, K. (2022). Applying the uses and gratifications theory to identify motivational factors behind young adult’s participation in viral social media challenges on TikTok. Human Factors in Healthcare, 2. https://doi.org/10.1016/j.hfh.2022.100014
Fitriani, Y. (2021). “Pemanfaatan Media Sosial Sebagai Media Penyajian Konten Edukasi Atau Pembelajaran Digital.” Journal of Information System, Applied, Management, Accounting and Research, 5(4), 1006–1013. https://doi.org/10.52362/jisamar.v5i4.609
Hadi, I. P., Wahjudianata, & Indrayani, I. (2021). Komunikasi Massa (Tim Qiara (ed.); 1st ed.). Qiara Media.
Hartaka, I. M., & Yunitha, N. M. A. D. (2021). “Hedonisme Dalam Pelaksanaan Ritual Agama Hindu Di Bali.” Jñ?nasiddhânta: Jurnal Prodi Teologi Hindu STAHN Mpu Kuturan Singaraja, 3(1), 26–35. https://stahnmpukuturan.ac.id/jurnal/index.php/jnanasidanta/issue/view/177
Ibrahim, I., & Samsiah. (2022). Fungsi Media Massa Bagi Masyarakat Di Desa Moibaken (Studi Fungsi Dan Media Massa Di Masyarakat Desa Moibaken). Kopi Susu: Jurnal Komunikasi, Politik Dan Sosial, 4(1), 38–49.
Indrasari, N. K. C. (2023). PERAN GENERASI Z DALAM MELESTARIKAN OGOH-OGOH MELALUI MEDIA SOSIAL. Prosiding Pekan Ilmiah Pelajar (PILAR), 3. https://e-journal.unmas.ac.id/index.php/pilar/article/view/6155
Indrayasa, K. B., Parmajaya, I. P. G., & Permatasari, K. I. (2023). “Ajaran Agama Hindu Dalam Era Digital: Mendorong Perilaku Prososial Anak Usia Dini Dengan Teknologi.” Bawi Ayah: Jurnal Pendidikan Agama Dan Budaya Hindu, 14(2), 45–58. https://ejournal.iahntp.ac.id/index.php/bawiayah
Januartha, D. A. M., Asli, L., & Despitasari, N. W. P. (2023). “Peran Media Sosial Youtube dan Facebook Terhadap Peningkatan Minat Sosial Budaya Hindu di Kabupaten Buleleng.” Jurnal Praba Vidya, 3(2), 8–17. https://bulelengkab.bps.go.id
Jatmiko, T. (2024). Penggunaan Media Sosial instragam Reels sebagai Media Kampanye Politik.
Kasirye, F. (2021). The Importance of Needs in Uses and Gratification Theory. In Advance. https://doi.org/10.31124/advance.14681667.v2
Kim, J. (2024). Audience Engagement: Enhancing Interaction in the Digital Age. Global Media Journal, 22(70). https://doi.org/10.36648/1550-7521.22.70.444
Kustiawan, W., Siregar, K., Alwiyah, S., Lubis, R. A., Fatma, Z., Gaja, S., & Pakpahan, N. (2022). “Komunikasi Massa.” Journal Anlytica Islamica, 11(1), 1–9.
Machidhar, A. S., Maya, S. W., & Siswanta. (2022). “Efektifitas Penggunaan Media Sosial Youtube Sebagai Media Penyebaran Informasi Pada Channel Youtube Diskominfo Bonyolali.” Solidaritas: Jurnal Ilmu-Ilmu Sosial, 6(1). https://ejurnal.unisri.ac.id/index.php/sldrts/article/view/6840
Mamis, S. (2020). Teknologi Informasi Dan Komunikasi Sebagai Media Baru Dalam Komponen Pembelajaran. IAIN Kendari, 13(2), 253–272.
Medina, M., Portilla, I., & Pereira, T. (2023). Exploring What Audience Engagement Means for Media Companies. Revista de Comunicacion, 22(2), 339–352. https://doi.org/10.26441/RC22.2-2023-3159
Negara, G. A. J., & Putra, I. N. B. A. (2020). “Pemanfaatan Media Sosial Sebagai Media Dharmawacana.” Maha Widya Duta?: Jurnal Penerang Agama, Pariwisata Budaya, Ilmu Komunikasi, 4(1), 81–91.
Palo, A. (2023). The Importance of Audience Engagement in Media Awareness Activities: A Comprehensive Analysis. International Journal of Science and Research (IJSR), 12(6), 2601–2604. https://doi.org/10.21275/sr23622154926
Raharjo, S. H., Budiastra, K., & Suhardi, U. (2023). “Fenomena Generasi Muda Dalam Aktivitas Ritual Keagamaan Hindudi Pura Parahyangan Jagat Guru Tangerang Selatan (Studi Hiperealitas Jean Boudrilard).” Jurnal Penelitian Agama Hindu, 7(4), 478–493.
Sheldon, P., Antony, M. G., & Ware, L. J. (2021). Baby Boomers’ use of Facebook and Instagram: uses and gratifications theory and contextual age indicators. Heliyon, 7(4), 1–7. https://doi.org/10.1016/j.heliyon.2021.e06670
Siregar, A. (2021). “Efektivitas Penggunaan Media Sosial Sebagai Media Pendidikan.” Jurnal Kajian Pendidikan Islam Dan Keagamaan, 5(4), 389–408. http://jurnal.uinsu.ac.id/index.php/eduriligia
Surentu, Y. Z., Warouw, D. M. D., & Rembang, M. (2020). Pentingnya Website Sebagai Media Informasi Destinasi Wisata Di Dinas Kebudayaan Dan Pariwisata Kabupaten Minahasa. Acta Diurna Komunikasi, 2(4).
Tambunan, N. (2018). Pengaruh Komunikasi Massa terhadap Khalayak. SIMBOLIKA, 4(1), 24–31. http://ojs.uma.ac.id/index.php/simbolika
Widaswara, R. Y., Suardana, I. K. P., & Jelantik, S. K. (2022). “Analisis Konten Youtube Hindu Dharma Dalam Pengenalan Tri Murti Bagi Anak Usia Dini.” Widya Kumara Jurnal Pendidikan Anak Usia Dini, 3(1), 11–20.
Zhang, H., & Lee, J. (2023). Exploring audience engagement in YouTube vlogs through consumer engagement theory: the case of UK beauty vlogger Zoe Sugg. First Monday, 28(4).
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.