Representasi Resistensi Anak Muda Dalam Konten #KaburAjaDulu oleh Influencer Gerald Vincent

Abstract

This study analyzes the representation of the hashtag #KaburAjaDulu in three social contents produced by influencer Gerald Vincen (@geraldvincentt) on Instagram and TikTok. The hashtag, which first emerged in 2023 and went viral the current state of the country. Using a qualitative approach through Critical Discourse Analysis (CDA) and Representation Theory, this research reveals how the narrative of “escaping” from Indonesia is interpreted as a critique of the nation’s social, political, and economic conditions. The analysis shows that Gerald’s content frames this narrative in an educational and populist manner, voicing young people’s frustations with a system perceived as unjust. Issues such us foreign responses, bureaucratic regulations, and freedom of expression on social media further reinforce the public discouse around intellectual exodus. This study highlights the important role of social media in shaling political discourse and the identity of young generations amid declining trust in state institutions.