GASTRODIPLOMACY: HARNESSING CULINARY TRADITIONS TO BOOST BOROBUDUR'S NATIONAL TOURISM STRATEGIC AREA POLICY
DOI:
https://doi.org/10.24076/m8wxy119Keywords:
Gastrodiplomacy, KSPN Borobudur, Stakeholder Collaboration, Sustainable Tourism, PolicyAbstract
Borobudur, a UNESCO World Heritage site in Central Java, Indonesia, plays a crucial role in the nation's tourism by enhancing economic growth and cultural prestige. The Indonesian government has designated Borobudur as part of the National Tourism Strategic Areas (KSPN) to boost tourism while preserving cultural heritage. A key strategy in this initiative is gastrodiplomacy, which uses Indonesia's diverse culinary traditions to attract international tourists, particularly the growing "gastro-tourist" segment. This article explores the potential of local culinary traditions in supporting Borobudur's tourism, highlighting collaborative efforts among various stakeholders to promote sustainable tourism development, economic benefits for local communities, and cultural preservation through gastrodiplomacy. This paper employed a qualitative, interpretive (post-positivist) approach to examine the role of culinary diplomacy in Indonesia's to developing tourism capacity in specified area. The results show; by showcasing its unique culinary offerings and integrating them into a holistic tourism strategy, the Borobudur region can unlock new avenues for growth while providing visitors with authentic cultural immersion.
References
Ahmad, R.G. and Warsitasari, W.D. (2023) ‘Dampak Pengembangan pariwisata Terhadap Perekonomian Masyarakat Sekitar Obyek Sumber ubalan kediri’, Jurnal Kawruh Abiyasa, 3(1), pp. 96–106. doi:10.59301/jka.v3i1.61.
Ahsani, R.D. et al. (2022) ‘The challenges and opportunities for developing community-based tourism in Indonesia’, Journal of Governance, 7(4). doi:10.31506/jog.v7i4.16232.
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Copyright (c) 2025 Sigid Widyantoro, Ghaziah Nurika Akhni, Reza Noormansyah, Yuni Rahmawati, Yudistira Wahyu Hidayat
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