Pemanfaatan Aplikasi Drone Emprit Academic dalam Menganalisis Opini Publik di Media Sosial
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Abstract
Tujuan penelitian ini adalah untuk mengetahui perilaku warganet di media sosial dalam setiap isu yang berkembang. Hal itu disebabkan, media sosial bisa dipergunakan untuk melacak dengan mudah informasi dan opini masyarakat yang lagi trending. Apalagi, saat ini media sosial telah menjadi saluran untuk mencari informasi, interaksi, partisipasi dan desentralisasi di semua lini kehidupan masyarakat. Penelitian ini menggunakan pendekatan kualitatif untuk melakukan analisis data hasil percakapan media sosial dengan bantuan aplikasi Drone Emprit Academic (DEA) Universitas Islam Indonesia. Aplikasi ini merupakan kumpulan data besar (big data) dari seluruh percakapan warganet di media sosial dalam konteks internasional. Penelitian ini mengungkapkan bahwa aplikasi Drone Emprit Academic menjadi salah satu aplikasi untuk mengetahui percakapan warganet di media sosial. Penelitian ini juga menyatakan bahwa aplikasi Drone Emprit Academic (DEA) bisa digunakan untuk menganalisis opini publik yang berkembang secara kekinian.
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